Arrive Logistics

Overview

As Lead Designer at Arrive Logistics, I was tasked with building a cohesive, scalable brand identity for one of the fastest-growing logistics companies in the U.S. The company needed clear guidelines, a refreshed website, and a sustainable design system that would support long-term growth, brand recognition, and consistency across all touchpoints.

My Role

Developed and designed the complete Arrive Logistics Brand Guidelines and 2020 Playbook.
Art directed the website redesign, ensuring alignment between brand vision and digital execution.
Led a cross-functional creative team of designers, copywriters, and marketers.
Built a sustainable design system that was recognizable, scalable, and consistent across digital, print, and experiential marketing.

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Approach

Brand Guidelines

Created a comprehensive brand book covering logo usage, typography, color systems, photography style, and tone of voice.
Ensured guidelines could scale across departments- from sales enablement to recruiting.

Website Art Direction
- Provided creative leadership and design direction for the company’s digital presence.
- Focused on usability, clarity, and brand cohesion, balancing business needs with user experience.
Design System Leadership
- Established a modular design system that made it easy for teams to scale marketing materials quickly without sacrificing brand consistency.
- Mentored designers and collaborated with copywriters and marketers to build brand storytelling frameworks that resonated with clients and recruits.
Icon + Illustration Development
- Designed a custom icon library to represent services, solutions, and brand values consistently across platforms.
- Directed the development of a bespoke illustration style, ensuring visuals aligned with the brand’s modern, approachable, and innovative tone.
- Integrated icons and illustrations into sales decks, digital campaigns, and internal communications, giving the brand a distinctive visual language.

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Impact

Delivered a unified and recognizable brand identity that positioned Arrive Logistics as a trusted, modern leader in the logistics space.
Website redesign improved brand credibility and digital engagement.
Design system enabled faster production cycles while maintaining brand quality, creating long-term efficiency.
Custom icons and illustrations reinforced brand recognition, giving Arrive a unique voice in a highly competitive industry.
Elevated the creative team’s collaboration and output by providing clear guidelines and creative mentorship.