DIGITAL REALTY X ORACLE

Overview

Digital Realty, a global leader in data centers and colocation solutions, partnered with Oracle to showcase how cloud and infrastructure innovation can power the future of enterprise connectivity. The collaboration required a strategic, brand-driven narrative that positioned Oracle not just as a technology partner, but as an enabler of scale, sustainability, and reliability.

My Role

  • Creative Lead for the campaign narrative and design system.

  • Partnered with Oracle account executives, strategists, and the Digital Realty team to align storytelling with client goals.

  • Developed visual assets, presentation design, and experiential elements for executive meetings and client engagements.

  • Ensured the creative output aligned with Oracle’s Redwood design language while reflecting Digital Realty’s brand identity.

Approach

  1. Discovery & Alignment

    • Researched Digital Realty’s brand pillars: connectivity, reliability, and scale.

    • Identified overlap with Oracle’s value proposition around data management, cloud infrastructure, and global reach.

  2. Creative Narrative

    • Built a unifying theme: “Where Data Meets Dependability.”

    • Crafted storytelling that emphasized secure, scalable, sustainable solutions.

    • Created succinct messaging frameworks to guide Oracle execs in pitch delivery.

  3. Design System & Deliverables

    • Designed executive-ready presentations with custom iconography and data visualization.

    • Produced infographic storytelling that highlighted Digital Realty’s scale (290+ data centers worldwide) paired with Oracle Cloud’s global footprint.

    • Created room branding and tactile leave-behinds (custom notecards, branded assets) for a memorable, client-first experience.

Impact

  • Delivered a cohesive creative toolkit that elevated Oracle’s positioning in the partnership.

  • Helped the sales team demonstrate Oracle’s value in enabling Digital Realty’s growth and innovation.

  • Reinforced Oracle’s brand as a trusted partner in digital infrastructure, not just a vendor.

  • Strengthened Oracle’s broader narrative in the cloud and data center market, a high-growth vertical.