Gap x Oracle

Role: Creative Direction | Brand Strategy | Executive Experience | Enterprise Sales

The Challenge

Gap needed a modern ERP solution to support its evolving global retail business. Oracle had the opportunity to demonstrate how its technology could help Gap build a more connected, agile, and intelligent future.

The Creative Approach

I developed The Fabric of the Future, a bespoke creative campaign that brought together Gap’s iconic denim heritage and Oracle’s Redwood Design System. The concept used fabric as a metaphor for transformation—weaving together people, processes, data, and technology into a stronger foundation for the future.

To bring the story to life, I transformed the traditional executive meeting room into an immersive Gap-inspired pop-up experience. From custom environmental graphics and co-branded merchandise to executive presentations and personalized collateral, every touchpoint was designed to make Oracle’s technology feel relevant, tangible, and uniquely Gap.

The Impact

By translating a complex enterprise technology solution into a compelling, customer-centric brand experience, our team helped Oracle differentiate itself from the competition and successfully secure Gap’s ERP business.

The result: a winning enterprise pursuit that demonstrated the power of creative storytelling in driving business transformation.