Holler Brewing Brand Identity

Overview

When Holler Brewing launched in Houston, they needed a distinctive brand identity that captured their craft ethos while standing out in a crowded local market. From logo design to the complete branding system, I developed a cohesive visual language that positioned Holler Brewing as authentic, bold, and approachable.

My Role

Sole designer responsible for logo development, brand system, and visual guidelines.
Partnered with the founders to translate their vision and personality into a design system.
Delivered scalable branding assets for use across packaging, merchandise, taproom signage, and digital platforms.

Approach

Discovery
- Conducted research into Houston craft beer culture and competitor positioning.
- Identified opportunities for Holler Brewing to differentiate through simplicity and boldness.
Logo Design
- Created a modern, typographic wordmark with strong visual impact.
- Iterated on multiple concepts before aligning on a final direction that reflected the brewery’s voice.
Brand System Development
- Established a color palette inspired by brewery craft and industrial tones.
- Designed type hierarchy, iconography, and grid system for flexible application.
- Developed guidelines for use across cans, posters, merchandise, and social.

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Impact

Built a recognizable and cohesive identity that set Holler Brewing apart in Houston’s crowded craft beer scene.
Enabled the founders to launch with professional, scalable branding from day one.
Established a system that continues to drive brand recognition and customer loyalty.