OLIPOP social Campaign Concept

Role: Creative Direction, Art Direction, Graphic Design, AI-Assisted Concept Development, Social Campaign Design

This self-initiated design exercise explores how a social media carousel can become a single immersive brand experience rather than a collection of individual posts. Inspired by OLIPOP's playful visual identity, I reimagined the traditional Instagram carousel as one continuous panoramic composition that reveals more of the story with every swipe.

The concept was designed around the idea of progressive discovery—using interconnected illustrations, flowing soda splashes, oversized fruit, and typography that visually carries from one frame to the next. While each slide communicates a distinct product benefit, together they create a seamless narrative that encourages users to continue swiping.

To demonstrate how the experience would translate to Instagram, I also developed a complete carousel mockup, showcasing the design exactly as users would encounter it in-feed. The project explores how thoughtful art direction, motion-inspired composition, and platform-native storytelling can increase engagement while reinforcing a cohesive brand identity.

Objective: Explore new approaches to swipeable storytelling for social media while staying true to an established consumer brand aesthetic.