Stanley Black & Decker

Overview

Stanley Black & Decker, a global leader in tools and industrial solutions, partnered with Oracle to explore how ERP technology could drive innovation, efficiency, and purpose-driven growth. This engagement required a high-impact creative environment — one that visually aligned with the brand’s heritage of craftsmanship while highlighting Oracle’s modern, cloud-powered capabilities.

My Role

• Art Direction: Oversaw the creative vision and ensured alignment with Oracle Redwood brand language and Stanley Black & Decker’s identity.

• Environmental Design: Designed banners and in-room visuals to create a cohesive, immersive space for executive meetings.

• Print Production: Developed high-quality printed materials (agendas, leave-behinds, signage) to reinforce the experience.

• Video Direction: Art directed a custom video showcasing the partnership story and future potential, balancing emotional storytelling with technical depth.

Approach

1. Immersive Environment

   • Designed room branding and banners with bold, tool-inspired visuals.

   • Combined Stanley Black & Decker’s industrial identity with Oracle’s modern design system for a sharp, professional look.

2. Multi-Touch Collateral

   • Produced printed materials that carried through the creative system — reinforcing consistency across every detail.

   • Delivered assets that were both functional and brand-building.

3. Dynamic Video Storytelling

   • Provided creative direction for a video that married brand storytelling with Oracle’s technology vision.

   • Balanced Stanley Black & Decker’s “Powered by Purpose” ethos with Oracle’s “Future-Ready” positioning.

Impact

• Delivered a polished, unified creative experience that elevated Oracle’s positioning as a trusted, innovative partner.

• Reinforced Stanley Black & Decker’s identity while showing how Oracle solutions could power their next era of growth.

• Helped executives engage with Oracle’s offerings through visual storytelling and immersive design.